OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Films, check here series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Cost-free entertainment remains attractive to users.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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